A story told about Adrien Loron

Barcelona has long been a hotspot for urban culture and street sports. Costa Brava is serving as a mecca for BMX, inline skating, and scooters while La Poma attracts dirt jumpers from around the globe during the winter months. Its unique urban architecture provides endless opportunities for creative riders.

For Adrien Loron, Barcelona is more than just a destination—it’s a second home. Years ago, he and his friends would escape the cold by spending weeks riding the city. Now, Adrien spends half the year there, using the city’s countless staircases as his training ground for the Urban Downhill World Tour. This latest video project was a chance for Adrien to push his riding to the next level. His goal was to explore the urban environment in new ways, unlocking fresh lines and tackling unique spots. By switching between different bikes, he was able to make the most of each location and adapt to the challenges they presented.

Years of exploring the city made scouting easier, but the project still demanded lots of creativity, precision, and courage. A wooden ramp, a couple of motivated friends, and a lot of determination were all it took to turn his ideas into reality.

“The pressure while riding these spots was real,” Adrien explained. “In Cataluña, police patrols are constant, and riding in open public spaces isn’t always understood. You have to be quick—visualize the stunt, set up fast, and go. Sometimes it’s a one-shot deal with no room for mistakes. Every spot has a story, and every shot feels like a victory.”

The project wasn’t without its challenges. Some of the wildest ideas didn’t pan out, but Adrien and his team still managed to capture unforgettable moments. This experience also deepened Adrien’s love for street riding, and he’s already planning more projects like this in the future.

Special thanks to adrien's friends, without whom the video project could not have been realized: Pipe Vergara | Mati Rojas | Vitor Buchli